Familiarise Yourself with Dear Klairs

“Simple Skincare, Not Simple-Minded”

Daphne Shi 
K-Beauty Editor

For those who have been in the K-beauty skincare community for many years now, you would have heard the name “Klairs” mentioned countless times, whether that was through the “Best Selling” section of K-beauty retailers, listening to monthly skincare favourites by beauty influencers or have been a long-time loyal customer. 

For the newbies, let me break it down. Klairs believes in the simplicity of skincare. Rather than jumping into individual products, let’s get to know a little more about Klairs to enhance your understanding of this highly regarded K-Beauty brand. 


“Simple but enough”

Klairs has always believed in offering an all-encompassing range of high-quality yet gentle skincare paying particular attention to those with sensitive skin types. Ever since their brand launch in 2010, they have remained faithful to their philosophy of “simple but enough” skincare and regardless of the changes in your skin condition, it can be reliably solved with their mild yet seriously effective skincare products. Klairs doesn’t muck around with filler ingredients, chemicals, alcohol, parabens, artificial dyes and fragrances. Rather, they play an emphasis on plant-based, natural, active ingredients to treat the skin. Klairs’ products will not only improve the skin’s elasticity, but also quickly soothe irritated skin for ultimately healthier and stronger skin. They genuinely don’t even give their products the chance to jeopardise your skin!

“Cruelty-free and Vegan”

If that wasn’t enough to hear, Klairs is also respectful to the beauty of the environment and are functioning as a cruelty-free brand that boasts a large range of vegan-friendly products. As proof, an animal rights organisation called the Korea Animal Rights Advocates (KARA), released a list of brands that are verified as animal friendly where Klairs passed the test with flying colours. Klairs is cruelty-free as they do not export their goods to China, a country that requires animal-testing on all cosmetic products and have worked their way to becoming entirely vegan-friendly. Not only do they devote themselves to be animal-friendly, they also serve to be eco-friendly and budget-friendly.

“Sold a Million Bottles of Their Holy Grail Products”


Just in 2019 alone, Klairs was awarded over 20 prizes in South Korea and abroad, sold over a million bottles of their holy grail Supple Preparation Facial Toner, and released 8 new products. What makes the Supple Preparation Facial Toner so interesting is that it isn’t your typical watery, fluid toner but a thicker consistency while still remaining lightweight on the skin. It’s also suitable for all skin types, especially dry to combination skin types. It has a pH balance of 5 so it’s both skin balancing and deeply hydrating. Formulated with moisturising ingredients such as Beta Glucan, Lipidure and Hyaluronic Acid, it delivers deep moisturisation to the inner layers of the skin, leaving your skin feeling supple and plump from within.


In the first half of 2020, Klairs was awarded 18 prizes and hit their 2nd million-seller product, the famous Freshly Juiced Vitamin Drop. This Vitamin C Serum is like no other being gentle and fragrance free. Containing 5% vitamin C, it helps to fade dark spots, hyperpigmentation and just overall brightening the complexion. Released in the same product line, Klairs has a Freshly Juiced Vitamin E Mask that goes hand-in-hand with the Freshly Juiced Vitamin Drops, with the Vitamin C and Vitamin E boosting each other’s brightening efficacy. The Freshly Juiced Vitamin Drops deliver just the right amount of antioxidant care and skin brightening results without irritation. There is no wonder why this is easily a top-selling product.

Shop Klairs in the official retailer in Australia, NF Beauty

It was a no-brainer for NF Beauty to recruit Klairs to join our range of curated products as NF Beauty strives to bring only the best K-beauty products to the Australian community by introducing brands with a positive and impactful philosophy. So, hold on tight to see what else Klairs’ have in store for us in the near future.

Leave a comment

Please note, comments must be approved before they are published

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.