NF Beauty Brand Story

Our journey began in 2019 in Brisbane with a vision and aim to provide you with an answer to help you find the better version of you - the GLOWING YOU.
We are driven to seek ventures in the K-Beauty journey as we walk together.
Now we want to REBRAND and CLARIFY our message.
We're the same people, values, with IMPROVED qualities - beginning our NEXT chapter.


Each year we are constantly striving to improve our services to offer the BETTER online shopping experience with solutions and benefits considering our valued customers' feedbacks. We want to
deliver a wider range of quality products right for you. You'll glow with confidence and transform for the better with our answers. We want to be by your side on your beauty journey so that it is filled with happiness and pleasure.
Everything we do is to ensure you can embrace and enhance your beauty with the newest, hottest, and authentic Korean beauty products ranging from skincare, makeup, body, fragrances, beauty tools, latest fashion and many more!
We present our valued customers with specialised customer service through our live chat option, to the delicate and thoughtful packing with samples included in each purchase.


We are proudly the official Australian exclusive retailer of the following leading brands in Korea.


We take pride knowing that NF BEAUTY is the official Australian certified retailer of various big-name K-Beauty brands such as COSRX, Dear Klairs, I'm from, iUNIK, Some By Mi, Heimish, Pyunkang Yul, Round Lab, PURITO, Benton etc.
We want to ensure that each time you receive a package from us, you can smile brightly with comfort and ease knowing that every product is authentic, brand new, recently manufactured and imported directly from the South Korean head office.


Products displayed in NF BEAUTY are selected and introduced after a thorough research, meticulous evaluation and discussion to meet our standards. We aim to provide products that are cruelty-free, socially responsible, vegan-friendly, natural, and offers environmentally-friendly packaging. We choose to stock brands that propose a similar philosophy, and values to NF BEAUTY - high quality, yet affordable, simple yet effective.


We offer faster delivery service than any other K-beauty retailers outside of Australia, with free shipping over $50 purchases, free express shipping over $120, guaranteed to arrive at your doorstep between 2-5 business days.
We have now further extended our shipping services to our New Zealand neighbours to spread the love for K-Beauty. Free shipping to NZ is available for purchases over $100 with delivery guaranteed in 5-12 business days.


24/7 Sales, Free Samples, and Exceptional Customer Service.
24 hours a day. 365 days a year. NF Beauty will always have a sale available. We will always include free gifts and samples with each purchase. We will always deliver the most professional and top-quality customer service. This is our pledge to you. We always strives to satisfy our customers with reasonable and affordable prices, married with exceptional customer service.
We choose to put you first by offering a new and unique tailored customer service experience that allows you to communicate directly with one of our reliable skincare and beauty advisors, aiming to ensure you can receive the best recommendations and to answer all your burning questions about any beauty concerns you may have. Your satisfaction will always remain our number one priority.

Why they love us ♥


“I love the freebies and packaging as always!

Thank you ♥”

Sydney, NSW

”My K-skincare haul arrived from cannot wait to try that snail serum. Also love the plastic free packaging. Big PLUS!”

Sydney, NSW

”Thank you you
guys are the best!! Thank you for the surprise!

Made my day ♥”

Brisbane, QLD

“, a business that brings you reliable resources of popular and premium K-beauty
products, right here at Brisbane, Australia!

Gold Coast, QLD

Thank you for
such a quick and efficient delivery!! Thank you for these gifted sheet masks! Can’t wait to try these on my intense dry skin! Super easy and convenientmers.

Melbourne, VIC


With our minimalistic packaging, we use 100% recyclable material with absolutely no plastic packaging. No plastic tape is used. No bubble wrap is used. No plastic sachets are used.
We guarantee that all deliveries are handled with delicacy and thoughtfulness, with packaging that will put a smile on your face each and every time. Let's save and preserve our Earth together.


NF Beauty continues to offer rewards to our valued customers; we are constantly finding ways to show gratitude to all by giving back. We have an everyday sale special available all year long just for you!

RGB Membership

Your LOVE for K-beauty is worth rewarding.
For the past couple of years, we have been successfully offering a membership program including three different levels, red, green and blue.
To show gratitude to our customers, we are proud to announce our upgraded membership system, which have been further extended to suit our valued customers better. The conditions to our NEW membership program has decreased and the discounts have increased. The NEW membership includes five levels, white, blue, green, red, and black. And each levels includes different discounts and free gifts on special occasions.